GiBLI & Cycling Canada Partnership

March 23, 2021

GiBLI Becomes Cycling Canada’s Official Partner In Real-time Aerodynamics.


Halifax, NS, Canada – GiBLI is excited to announce a 3-year partnership with Cycling Canada, to be their Official Partner in Real-Time Aerodynamics. As an Official Partner in Real-Time Aerodynamics, GiBLI will be providing Cycling Canada, G10 sensors for the National Team, as well as Cycling Canada’s high-performance programs.

Through GiBLI’s state-of-the-art technology, Cycling Canada’s athletes across the road and track programs will be able to measure their aerodynamics in real-time. GiBLI’s patent pending design and technology features will allow Cycling Canada’s athletes to set up their positions and to learn from their post-ride data in order to further optimize their position.

As a former Canadian National Team athlete and five-time Canadian National Champion on the Track, Co-Founder & CGS, Mark Ernsting is excited to be giving back to the Canadian cycling community. “It brings me immense pleasure knowing that our sensor will help Cycling Canada’s current and future generation of athletes have access to our technology”.

“We were very impressed with the potential of the GiBLI technology to help us explore aero gains in real world conditions,” said Kris Westwood, High Performance Director at Cycling Canada. “Having instantaneous feedback on the effect of every tiny change of position will be a huge advantage to both our road and track programs.”

Being a Canadian company, “It is an honour to know that we will make a difference in Cycling Canada’s future success on the world stage”, states Co-Founder & CEO, Ben Bschaden.

GiBLI will be working closely with Cycling Canada to utilize the sensor going into the 2021 Tokyo Games and UCI Road World Championships in Flanders, Belgium.

About Cycling Canada

Cycling Canada is the governing body for competitive cycling in Canada. With the vision of becoming a leading competitive cycling nation, Cycling Canada manages the High Performance team, hosts national and international events and administers programs to promote and grow cycling across the country.

About GiBLI

GiBLI is a global leader in real-time aerodynamics. Our sensor helps cyclists and triathletes unlock their ultimate performance potential by being able to reduce their drag coefficient through the use of our novel technology.


Words by Mark Ernsting, Cover Photo and additional photos by A Wooles Photography

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