London, UK. April 23, 2025 — The STA Group Sports Technology Awards 2025 took place in London, with Sir Jason Kenny on hand to honour the most impactful technologies, teams, and ideas shaping sport today.
GiBLI was recognized as the winner in the category: Start-Up Of The Year
As a fellow cyclist, it was fitting that Sir Jason Kenny presented the award to GiBLI”, said Mark Ernsting, CEO of GiBLI. “It is a tremendous honour to be recognized for our achievements to date and we thank The STA Group for this recognition.
20 categories, spanning fields such as broadcast, fan experience, start-up and athlete performance, the event drew entries from over 30 countries and marked another landmark year for sports innovation.
Organized by The STA Group, this year’s ceremony introduced a new concept in Award Ceremonies, by creating a new, immersive experience, positioned as The Arena of Innovation, the home for where today’s innovations meet tomorrow’s sports.
Winners included Warner Bros. Discovery, Apple, the DFL and Team GB – See the winners.
Having GiBLI be among the likes of such iconic brands, is a testament to what GiBLI's team has accomplished in developing a state-of-the-art real-time aerodynamic sensor for cyclists and triathletes to know their coefficient of drag (CdA).
From kit to kinetics, mechanics to machine learning, the technologies shaping sport are as diverse as they are powerful — and this year’s winners show just how wide-ranging that innovation has become.’ said Rebecca Hopkins, CEO of The STA Group. “These are organizations that don’t just build great tech — they understand sports’ nuances, and purpose and create smart solutions for real challenges. Our panel of judges appreciated the novelty of GiBLI's G10 sensor design and real-world application for the cycling and triathlon market.
GiBLI would like to congratulate all the finalists and the winners at this years awards. As well as, The STA Group and the members of the selection committee for their vote of confidence in GiBLI.
Full results and a downloadable winners' report are available at sportstechgroup.org.
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About The STA Group:
The STA Group exists to make sure sport has the greatest future possible, driven by innovation in science, technology, engineering, and design. With 12 years at the forefront of the sports tech industry, The STA Group engages with global stakeholders daily across awards, media, and research platforms.
About GiBLI:
GiBLI is a global leader in real-time aerodynamics. Our G10 sensor technology helps cyclists and triathletes unlock their ultimate performance potential by being able to reduce their coefficient of drag (CdA) through the use of our novel technology.
Media Contact: info@giblitech.com
