Jenna-Caer Seefried joins the advisory board specializing in digital content and social media marketing strategies in endurance sports. Paired with over a decade of experience coaching and racing at a high level, Seefried deeply understands the cycling and triathlon consumer base.
"After ordering a sensor and testing it out I was very impressed with the capabilities that this new technology could bring to the market. After several months of getting to know more about the company I knew there would be a good fit for me to offer my expertise in social media to guide GiBLI's team during their initial launch and beyond."
Seefried has provided consulting services in marketing for renowned events and organizations such as IRONMAN, L'Étape by Tour de France and Cycling Canada. Her expertise will be instrumental in driving GiBLI's digital strategy, ensuring the brand connects effectively with athletes and enthusiasts, strengthening its connection with the global cycling and triathlon community.
"The best partnerships are created when everyone involved fully believes in a unified vision. Not just because there is a job opening, but because they have use the product, are amazed by it, and see the potencial. That is how a strong team comes together." said Mark Ernsting, Founder & CEO of GiBLI.
As a current world class age group triathlete, Seefried will bring valuable insight into the triathlon and cycling market.
